Hanna Górska-Warsewicz
Dr. Hanna Górska-Warsewicz is currently an Associate Professor at the Management Institute, Warsaw University of Life Sciences, Poland. She specializes in the subject of brands, brand equity, and brand management in production, service, and trade companies. She examines the importance of brands and brand equity from the perspective of companies and stakeholders, with a focus on consumers. She combines these subjects with marketing, brand marketing, and brand marketing management in both theoretical and practical aspects. She is an author or co-author of more than 240 publications in this field, including 11 books. In the past five years, she has cooperated with six foreign universities and institutions and participated in international and domestic projects.